We have already discussed a number of components of membership software systems but it still does not end there. Let us continue to discuss with the viral invitation system component.

Viral Invitation System

It is important for membership websites to have the facility for viral invitation. This component has the capacity to propagate membership in your website.

Social media and social marketing was further popularized by social networking sites like Facebook, MySpace and YouTube that offered something new: the capacity of their members to invite their friends and family to join the networking site. You can also make this work for you. How? Your membership site should have access profiles that support both paid membership system as well as free member's area. Studies show that over 95% of the people visiting your site are free members. To be able to keep them coming back, offer something that can get them into your community. This way, you can generate traffic and build your mailing list.

To further strengthen the capacity of your membership site, find a membership system that supports member access profiles for 3 different classes of members: Non-members, Free-members, and Paid members. This way, you are ensured that you are able to reach out to as much as you need to.